Demel is an iconic patisserie and chocolaterie established in 1786 in the heart of the Vienna. Working with the internal team I lead a brand refresh as part of an effort to appeal to a wider audience, staying true to the heritage and charm of the brand whilst giving it a modern update.

We also created a limited-edition range of Christmas products, including a luxury advent calendar inspired by the building’s architectural facade. These products were photographed as part of a seasonal campaign, featuring theatrical, colourful sets alongside traditional objects found throughout the historic building

With DO & CO Special Projects
Designed with Kat Gilbert
Photography by MEDIUMLARGE