A playful campaign to celebrate the re-opening of Hermès' Royal Exchange store in Bank, London. Gently poking fun at the visual landscape of the City, the commissioned illustration, by Gwendal Le Bec, explores the concept of the City as a playground.

Elements of the illustration were revealed across the panels of a concertina, inviting guests to a lavish back-to-work party in the nearby Banking Hall. Guests were invited to try their luck against London-inspired games designed by Anna Burns, keeping track of their progress on custom horseshoe-shaped scorecards.

Commissioned by Anyways
Illustration by Gwendal Le Bec
Event design by Anna Burns Studio
Event photography by Amelia Allen